B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72.2%
72.2% -- share of marketers reporting grown influence on company strategy for marketers (2025)
72.2% of marketers report that their influence on company strategy has grown.
- Reported despite economic pressures
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72.2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The CMO Survey
Primary
Tier C
https://wellconnectedbrands.com/trends-teams-and-the-path-to-marketing-impact-in-2026/ ↗
Source Article
Trends, Teams, and the Path to Marketing Impact in 2026
Trends, Teams, and the Path to Marketing Impact in 2026
September 03, 2025
As we look ahead to 2026, the marketing landscape continues to evolve rapidly. Between AI-driven personalization, the rise of generative engine optimization (GEO), and the growing demand for authentic storytelling, one thing …
Original Research
The CMO Survey
· Original study ↗
Methodology
Cited from The CMO Survey; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 72.2% share of marketers reporting grown influence on company strategy. Source: The CMO Survey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketer-strategy-influence-grown-2025
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<blockquote cite="https://lighthousedata.io/data/marketer-strategy-influence-grown-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72.2%</strong> -- share of marketers reporting grown influence on company strategy for marketers<br><small>Source: The CMO Survey (2025) · <a href="https://lighthousedata.io/data/marketer-strategy-influence-grown-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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