B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
80%
80% -- marketers citing brand awareness as social goal for marketers (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
sproutbox.co
Primary
Tier C
https://sproutbox.co/how-to-grow-your-business-through-social-media-advertising/ ↗
Source Article
How to Grow Your Business Through Social Media Advertising - Sproutbox™
Why is social media important in the new business environment?
As we continue to expand the digital environment and move away from traditional advertising platforms, social media has quickly become one of the strongest assets for businesses looking to promote their products and/or services. Users ar…
Original Research
sproutbox.co
· Original study ↗
Methodology
Likely from Sprout Social Index; original survey not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 80% marketers citing brand awareness as social goal. Source: sproutbox.co (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketer-goal-brand-awareness-80
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<blockquote cite="https://lighthousedata.io/data/marketer-goal-brand-awareness-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- marketers citing brand awareness as social goal for marketers<br><small>Source: sproutbox.co (2023) · <a href="https://lighthousedata.io/data/marketer-goal-brand-awareness-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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