B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- pct citing market share increase as digitization strategy driver for B2B organizations surveyed (2019)
45% of surveyed B2B organizations with a fully developed digitization strategy cited an increase in market share as an influence/driver of their strategy.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2019
Entity
Sample Size
400
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Intershop Communications AG
Primary
Tier A
https://www.intershop.com/en/press-release/research-on-the-digitization-of-b2b-commerce ↗
Source Article
"Speed beats perfection" - Intershop Communications AG
- companies of all levels of digital maturity benefit from the digitization of sales channels
- fast and strategically acting digitizers set standards in B2B commerce
- future trends set by integrating further sales channels
Jena, Germany, February 07, 2019 –Speed beats perfection - 68 percent of de…
Original Research
Intershop Communications AG
· Original study ↗
Methodology
Companies with a fully developed digitization strategy for sales and services; driver of strategy
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B organizations surveyed: 45% pct citing market share increase as digitization strategy driver. Source: Intershop Communications AG (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/market-share-driver-digitization-strategy
HTML Embed
<blockquote cite="https://lighthousedata.io/data/market-share-driver-digitization-strategy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- pct citing market share increase as digitization strategy driver for B2B organizations surveyed<br><small>Source: Intershop Communications AG (2019) · <a href="https://lighthousedata.io/data/market-share-driver-digitization-strategy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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