B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41%
41% -- cross sell rate for Emotionally connected customers (banks, supermarkets, mobile phones) (2010)
Cross-sell top box score is 41% for Emotionally Connected customers (compared to 7% for Unfulfilled customers).
- Reflects top box scores in survey
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2010
Entity
Sample Size
1,200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Maritz
Primary
Tier B
http://experiencematters.wordpress.com/2010/11/18/customer-experience-highlights-from-monte-carlo/ ↗
Source Article
Customer Experience Highlights From Monte Carlo
Original Research
Maritz
· Original study ↗
Methodology
Maritz survey; cross-sell top box 7% for Unfulfilled vs 41% for Emotionally Connected
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Emotionally connected customers (banks, supermarkets, mobile phones): 41% cross sell rate. Source: Maritz (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/maritz-crosssell-emotionally-connected
HTML Embed
<blockquote cite="https://lighthousedata.io/data/maritz-crosssell-emotionally-connected" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- cross sell rate for Emotionally connected customers (banks, supermarkets, mobile phones)<br><small>Source: Maritz (2010) · <a href="https://lighthousedata.io/data/maritz-crosssell-emotionally-connected" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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