B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- online volume increase rate for Trouve Media search marketing campaigns (via Marin Search Marketer) (2014)
Marin Search Marketer increased online volumes by 10-30% for some Trouve Media campaigns without increasing CPA.
- without increasing cost per acquisition
- applies to some campaigns
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marin Software (as cited by Digital Vidya case study)
Primary
Tier C
https://www.digitalvidya.com/blog/trouve-media-leveraged-search-engine-marketing-to-increase-leads-b… ↗
Source Article
Trouve Media Leveraged Search Engine Marketing To Increase Leads By 30%
About TrouveMedia:
Trouve Media was founded in 2003 and is based out of California in the US. Over the past 10 years that it has been in business, the company has built a deep relation with Google, Yahoo and other search engines. Apart from building Search Engine Marketing Campaigns, e-mail marketin…
Original Research
Marin Software (as cited by Digital Vidya case study)
· Original study ↗
Methodology
Range 10-30%; midpoint 20% used. Stated as achieved 'without increasing cost per acquisition'.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Trouve Media search marketing campaigns (via Marin Search Marketer): 10% online volume increase rate. Source: Marin Software (as cited by Digital Vidya case study) (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marin-search-marketer-volume-increase-10-30-pct
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<blockquote cite="https://lighthousedata.io/data/marin-search-marketer-volume-increase-10-30-pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- online volume increase rate for Trouve Media search marketing campaigns (via Marin Search Marketer)<br><small>Source: Marin Software (as cited by Digital Vidya case study) (2014) · <a href="https://lighthousedata.io/data/marin-search-marketer-volume-increase-10-30-pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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