B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$31
$31 -- cost per acquisition for US fashion brand (Mapplinks client) (2025)
Cost Per Acquisition (CPA) for a US fashion brand working with Mapplinks was $31.24 before optimization.
- Single-company case study
- Represents baseline/pre-optimization CPA before decreasing to $28.15 over 198 days
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$31
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mapplinks
Primary
Tier C
https://clickpatrol.com/google-ads-headline-character-limit-write-better/ ↗
Source Article
Google Ads Headline Character Limit: Write Better PPC Ads That Maximize Clicks - ClickPatrol™
Google Ads headline character limit: Write better PPC Ads that maximize clicks
Abisola Tanzako | Aug 13, 2025
Table of Contents
- Google Ads headline character limit explained
- Why the Google Ads headline character limit matters
- Tips for writing high-performing headlines under 30 characters
- Goo…
Original Research
Mapplinks
· Original study ↗
Methodology
CPA decreased from $31.24 to $28.15 during 198-day optimization; single-company case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US fashion brand (Mapplinks client): $31 cost per acquisition. Source: Mapplinks (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mapplinks-cpa-decrease-google-ads
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mapplinks-cpa-decrease-google-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$31</strong> -- cost per acquisition for US fashion brand (Mapplinks client)<br><small>Source: Mapplinks (2025) · <a href="https://lighthousedata.io/data/mapplinks-cpa-decrease-google-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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