B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
27%
27% -- share of sales taking seven months or more for manufacturing sales (2025)
27% of sales take seven months or more to close.
- Secondary citation of CSO Insights data without explicit survey date or population details.
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Lighthouse Research Team
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Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CSO Insights
Primary
Tier C
https://www.martech3d.com/news/measuring-roi-in-imanufacturing-marketing ↗
Source Article
Measuring ROI in Manufacturing Marketing: Why It Matters More Than Ever
April 15, 2025
Measuring ROI in Manufacturing Marketing: Why It Matters More Than Ever
The Reality
UK manufacturers are aiming high. Over half (52%) plan to grow by at least 20% within five years (Make UK). But the landscape isn’t making it easy.
The effects of the cost-of-living crisis, Brexit, COV…
Original Research
CSO Insights
· Original study ↗
Methodology
Cited from CSO Insights
Methodology documented
Segmentation
IndustryManufacturing
RoleAll marketers
Cite this stat
Plain Text
manufacturing sales: 27% share of sales taking seven months or more. Source: CSO Insights (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/manufacturing-sales-cycles-7-months-27pct
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<blockquote cite="https://lighthousedata.io/data/manufacturing-sales-cycles-7-months-27pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- share of sales taking seven months or more for manufacturing sales<br><small>Source: CSO Insights (2025) · <a href="https://lighthousedata.io/data/manufacturing-sales-cycles-7-months-27pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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