B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
51%
51% -- percentage prioritizing audience content needs for North American manufacturing marketers (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://designatwork.com/content-marketing-for-manufacturing-companies/ ↗
Source Article
Generate ROI with Content Marketing for Manufacturers [W/ Examples] | Design At Work
Generate ROI with Content Marketing for Manufacturers [W/ Examples]
Too many B2B marketers aren’t taking advantage of content marketing, which can cost less than other traditional marketing methods and generate more business leads.
According to DemandMetric, content marketing costs over 60% less tha…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Cited from Content Marketing Institute research; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
North American manufacturing marketers: 51% percentage prioritizing audience content needs. Source: Content Marketing Institute (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/manufacturing-marketers-prioritize-audience-needs
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<blockquote cite="https://lighthousedata.io/data/manufacturing-marketers-prioritize-audience-needs" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- percentage prioritizing audience content needs for North American manufacturing marketers<br><small>Source: Content Marketing Institute (2023) · <a href="https://lighthousedata.io/data/manufacturing-marketers-prioritize-audience-needs" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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