24% -- share of manufacturers without ecommerce budget for Manufacturers (consumer goods, trade marketing context) (2026)

Name: Share Of Manufacturers Without Ecommerce Budget Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-06

2026 · Kantar Retail

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Attribution: Kantar Retail View source

Lighthouse Research Team

Last verified: 2026-09-06 · How we verify data →

Source verified Evidence graded

Value

24%

Unit

Percentage

Data Vintage

2026

Entity

Manufacturers (consumer goods, trade marketing context)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Kantar Retail Primary Tier C

https://www.atrivity.com/blog-post-es/nuevos-modelos-de-trade-marketing-para-impulsar-las-ventas-min… ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

Nuevos modelos de trade marketing para impulsar las ventas minoristas

Original Research

Kantar Retail · Original study ↗

Methodology

Attributed in article to research by Kantar Retail; percentage of manufacturers with no e-commerce budget at all. Study date not stated; collection year used as vintage.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Manufacturers (consumer goods, trade marketing context): 24% share of manufacturers without ecommerce budget. Source: Kantar Retail (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/manufacturers-without-ecommerce-budget

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<blockquote cite="https://lighthousedata.io/data/manufacturers-without-ecommerce-budget" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- share of manufacturers without ecommerce budget for Manufacturers (consumer goods, trade marketing context)<br><small>Source: Kantar Retail (2026) · <a href="https://lighthousedata.io/data/manufacturers-without-ecommerce-budget" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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