B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
68%
68% -- suppliers nurturing leads manually for B2B food and nutrition suppliers (2026)
68% of B2B food and nutrition suppliers nurture leads manually via calls and one-to-one emails.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Smartcore (Informa Markets)
Primary
Tier B
https://www.smartcore-digital.com/en/resources/Blog-page/leveraging-data-analytics-for-personalisati… ↗
Source Article
Data Analytics for B2B Food & Nutrition Personalisation at Scale | Smartcore
Personalisation isn't new. Surely, we’ve tried it in a campaign or two. But the way B2B food and nutrition buyers expect personalisation today, is. They want relevance in messaging and an overall experience that reflects their industry, the challenges, and where they are in their buying journey. And…
Original Research
Smartcore (Informa Markets)
· Original study ↗
Methodology
Smartcore B2B Food and Nutrition Marketing Report 2026 survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B food and nutrition suppliers: 68% suppliers nurturing leads manually. Source: Smartcore (Informa Markets) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/manual-lead-nurturing-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/manual-lead-nurturing-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- suppliers nurturing leads manually for B2B food and nutrition suppliers<br><small>Source: Smartcore (Informa Markets) (2026) · <a href="https://lighthousedata.io/data/manual-lead-nurturing-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.