B
Evidence Grade B
Graded
under review
Safe to Cite
Current
56%
56% -- share of managers believing marketing content effectively influences buyers for B2B sales managers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
50
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Akoonu
Primary
Tier A
https://www.akoonu.com/blog/sales-reps-need-pipeline-insight ↗
Source Article
10% of Managers Trust Reps to ID Decision-Makers
Original Research
Akoonu
· Original study ↗
Methodology
Akoonu survey of 50 B2B sales managers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales managers: 56% share of managers believing marketing content effectively influences buyers. Source: Akoonu (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/managers-marketing-content-influencing-buyers
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<blockquote cite="https://lighthousedata.io/data/managers-marketing-content-influencing-buyers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- share of managers believing marketing content effectively influences buyers for B2B sales managers<br><small>Source: Akoonu (2026) · <a href="https://lighthousedata.io/data/managers-marketing-content-influencing-buyers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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