B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
68%
68% -- content consumption share for Managers and above (B2B content consumption) (2021)
68% of all B2B content consumption occurred at the manager level and above.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NetLine
Primary
Tier A
https://affiliatedailynews.com/2021/06/83-of-pandemic-content-consumed-equaled-the-total-content-con… ↗
Source Article
83% Of Pandemic Content Consumed Equaled The Total Content Consumed In 2019
Original Research
NetLine
· Original study ↗
Methodology
NetLine 2021 State Of Content Consumption & Demand Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Managers and above (B2B content consumption): 68% content consumption share. Source: NetLine (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/manager-level-consumption-68pct
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<blockquote cite="https://lighthousedata.io/data/manager-level-consumption-68pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- content consumption share for Managers and above (B2B content consumption)<br><small>Source: NetLine (2021) · <a href="https://lighthousedata.io/data/manager-level-consumption-68pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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