B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
94%
94% -- product acceptance rate for MAM (2010-2022)
MAM soothers have an acceptance rate of 94% among babies based on market research.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2010-2022
Entity
Sample Size
1,541
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MAM
Primary
Tier B
https://www.babybrandsdirect.co.uk/brands/mam-distributor ↗
Source Article
MAM
Original Research
MAM
· Original study ↗
Methodology
Market research testing soothers with babies
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2009-2017 | 94% | |
| 2010-2022 (current) | 94% | 0% |
| 2026 | 94% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
MAM: 94% product acceptance rate. Source: MAM (2010-2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mam-teat-acceptance-rate-94
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mam-teat-acceptance-rate-94" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- product acceptance rate for MAM<br><small>Source: MAM (2010-2022) · <a href="https://lighthousedata.io/data/mam-teat-acceptance-rate-94" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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