B
Evidence Grade B
Graded
under review
Safe to Cite
Current
37%
37% -- cart to checkout rate for Users engaging with Mallows Beauty TikTok Collection Ads (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TikTok
Primary
Tier C
https://auraads.co/blog/the-best-tiktok-ads ↗
Source Article
The Best TikTok Ads
Original Research
TikTok
· Original study ↗
Methodology
Reported as 'nearly 37%' of users proceeded to checkout after clicking add-to-cart
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Users engaging with Mallows Beauty TikTok Collection Ads: 37% cart to checkout rate. Source: TikTok (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mallows-beauty-cart-checkout-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mallows-beauty-cart-checkout-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- cart to checkout rate for Users engaging with Mallows Beauty TikTok Collection Ads<br><small>Source: TikTok (2026) · <a href="https://lighthousedata.io/data/mallows-beauty-cart-checkout-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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