B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
13%
13% -- store visits increase for Makro (2025)
Makro ran an omnichannel campaign that resulted in a 13% increase in store visits.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier B
https://prebodigital.co.za/blog/google-ads/a-south-african-perspective-on-using-google-store-visits-… ↗
Source Article
A South African Perspective On Using Google Store Visits to Boost Footfall
The Million Rand Discovery: How One National Retailer Cracked the Code of Invisible Customers
Last week, an operations director at a national retailer hit me with a question that’s been echoing across boardrooms: “We’re pouring hundreds of thousands into Google Ads every month, but do we actually kn…
Original Research
Google
· Original study ↗
Methodology
Google case study in South Africa
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Makro: 13% store visits increase. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/makro-omnichannel-store-visit-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/makro-omnichannel-store-visit-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- store visits increase for Makro<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/makro-omnichannel-store-visit-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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