B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
54%
54% -- roi of maintaining or increasing media budget for brands maintaining or increasing media budgets (2024)
Brands that maintain or increase their media budgets enjoy a 54% ROI according to Analytic Partners research.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Analytic Partners
Primary
Tier C
https://barbararozgonyi.com/blog/gsnn-cmos-2024-report/ ↗
Source Article
2024 CMO Report: How to Navigate the Hidden Marketing Recession
In the latest episode of Growing Social Now News, hosted by Barbara Rozgonyi, we delve deep into the current state of the marketing world. Despite a flourishing stock market, an exclusive survey by Bospar, CMO Huddles, and Redpoint reveals that 69% of 121 CMOs believe their industry is in a recessio…
Original Research
Analytic Partners
· Original study ↗
Methodology
Analytic Partners research, cited in article
Methodology documented
Segmentation
IndustryMedia
Company SizeAll sizes
RegionGlobal
RoleCMO
Channelmulti-channel
Cite this stat
Plain Text
brands maintaining or increasing media budgets: 54% roi of maintaining or increasing media budget. Source: Analytic Partners (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/maintained-media-budget-roi-analytic-partners
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<blockquote cite="https://lighthousedata.io/data/maintained-media-budget-roi-analytic-partners" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- roi of maintaining or increasing media budget for brands maintaining or increasing media budgets<br><small>Source: Analytic Partners (2024) · <a href="https://lighthousedata.io/data/maintained-media-budget-roi-analytic-partners" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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