B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
30,000
30,000 -- mailing lists available for rental for US direct mail list rental market (2025)
There are over 30,000 different lists (databases) available for rental in the direct mail marketplace.
- Approximate figure ('over 30,000')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
30,000
Unit
Count
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
ListServiceDirect
Primary
Tier B
https://listservicedirect.com/frequently-asked-questions/ ↗
Source Article
Frequently Asked Questions - Direct Marketing - Mailing List
About Mailing List
How updated are our lists?
In today’s marketplace, there are over 30,000 different lists (databases) available for rental. A different owner or manager manages each one and their update practices differ from list to list.
For the most part, most lists are periodically run against …
Original Research
ListServiceDirect
· Original study ↗
Methodology
Vendor FAQ describing the mailing list rental marketplace; count is approximate ('over 30,000')
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US direct mail list rental market: 30,000 mailing lists available for rental. Source: ListServiceDirect (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mailing-lists-available-rental-30000
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mailing-lists-available-rental-30000" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30,000</strong> -- mailing lists available for rental for US direct mail list rental market<br><small>Source: ListServiceDirect (2025) · <a href="https://lighthousedata.io/data/mailing-lists-available-rental-30000" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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