B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
8.09%
8.09% -- friday email click rate for Email campaigns sent on Friday (MailerLite dataset of 2M+ campaigns) (2026)
According to MailerLite's 2026 analysis of over 2 million campaigns, marketing emails sent on Friday achieved an average click rate of 8.09%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8.09%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
2,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MailerLite
Primary
Tier B
https://marketersmedia.com/blog/best-days-to-send-marketing-emails ↗
Source Article
What Are the Best Days to Send Marketing Emails?
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Original Research
MailerLite
· Original study ↗
Methodology
MailerLite 2026 analysis of over 2 million real email campaigns; Friday showed the highest average click rate among weekdays despite heavier inbox competition.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email campaigns sent on Friday (MailerLite dataset of 2M+ campaigns): 8.09% friday email click rate. Source: MailerLite (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mailerlite-2026-friday-email-click-rate
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<blockquote cite="https://lighthousedata.io/data/mailerlite-2026-friday-email-click-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.09%</strong> -- friday email click rate for Email campaigns sent on Friday (MailerLite dataset of 2M+ campaigns)<br><small>Source: MailerLite (2026) · <a href="https://lighthousedata.io/data/mailerlite-2026-friday-email-click-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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