B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70.4%
70.4% -- price increase percentage for Mailchimp Standard plan (2026)
Crossing 10,000 contacts raises a Mailchimp Standard plan price by 70.4 percent for 50 percent more list capacity.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70.4%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ColdMailer
Primary
Tier B
https://coldmailer.ai/blog/mailchimp-competitors-alternatives ↗
Source Article
Mailchimp Competitors for Cheaper Email at Volume
The honest answer is that Mailchimp's competitors are not one list but two, and picking from the wrong one is why people end up disappointed. If you want another marketing platform, Brevo is the closest like-for-like swap. If what you actually resent is paying for stored contacts rather than emails …
Original Research
ColdMailer
· Original study ↗
Methodology
Tier-by-tier pricing analysis by publisher
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mailchimp Standard plan: 70.4% price increase percentage. Source: ColdMailer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mailchimp-standard-10k-price-increase
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<blockquote cite="https://lighthousedata.io/data/mailchimp-standard-10k-price-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70.4%</strong> -- price increase percentage for Mailchimp Standard plan<br><small>Source: ColdMailer (2026) · <a href="https://lighthousedata.io/data/mailchimp-standard-10k-price-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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