B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
4.65%
4.65% -- email bounce rate reduction for Mailchimp segmented email campaigns (2017)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4.65%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mailchimp
Primary
Tier C
https://vertify.com/blog/segmentation-for-the-win/ ↗
Source Article
Segmentation For the Win - Vertify
Segmentation For the Win
With the advancement of technology and increased speed of communication, it is rare that one single, overarching campaign has the same effect on a mass of people and gets them interested in a product or service. In the past, marketers and advertisers would run generic, all-e…
Original Research
Mailchimp
· Original study ↗
Methodology
Mailchimp study comparing segmented vs non-segmented campaigns
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mailchimp segmented email campaigns: 4.65% email bounce rate reduction. Source: Mailchimp (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mailchimp-segmented-campaign-bounce-rate-reduction
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<blockquote cite="https://lighthousedata.io/data/mailchimp-segmented-campaign-bounce-rate-reduction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.65%</strong> -- email bounce rate reduction for Mailchimp segmented email campaigns<br><small>Source: Mailchimp (2017) · <a href="https://lighthousedata.io/data/mailchimp-segmented-campaign-bounce-rate-reduction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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