B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40.47%
40.47% -- email marketing platform market share for Mailchimp (2025)
Mailchimp holds 40.47% of the email marketing platform market share.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40.47%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
steadfastcollective.com
Primary
Tier C
https://steadfastcollective.com/articles/mailchimp-vs-convertkit-which-platform-fits-your-community ↗
Source Article
Mailchimp vs ConvertKit: Which platform fits your community’s needs? | Steadfast Collective
Mailchimp vs ConvertKit: Which platform fits your community’s needs?
Why are email marketing platforms important for community managers?
Before getting into the nitty-gritty, it’s important to understand why email platforms are crucial for online communities.
For community managers, email tools offe…
Original Research
steadfastcollective.com
· Original study ↗
Methodology
Comparison article citing Mailchimp market share; original source not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mailchimp: 40.47% email marketing platform market share. Source: steadfastcollective.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mailchimp-email-platform-market-share
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<blockquote cite="https://lighthousedata.io/data/mailchimp-email-platform-market-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40.47%</strong> -- email marketing platform market share for Mailchimp<br><small>Source: steadfastcollective.com (2025) · <a href="https://lighthousedata.io/data/mailchimp-email-platform-market-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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