B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
56%
56% -- direct mail retention rate 28 days for UK direct mail (2026)
56% of mail items remain in the home after 28 days.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Blue Print
Primary
Tier C
https://www.dezrez.com/resources/blog/leadpulse-by-dezrez-cut-through-the-digital-noise-with-direct-… ↗
Source Article
Direct Mail Delivers Credibility That Cuts Through the Digital Noise
- February 2nd, 2026
- Tips & Guidance
- by Ceryn Evans
Direct mail is an age-old marketing technique, but that doesn’t make it outdated. In fact, direct mail continues to perform strongly as a marketing channel, with industry investment rising by 5% with 47% of agencies now using it as part of thei…
Original Research
Blue Print
· Original study ↗
Methodology
Cited from Blue Print
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK direct mail: 56% direct mail retention rate 28 days. Source: Blue Print (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mail-retained-in-home-56pct-28-days
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mail-retained-in-home-56pct-28-days" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- direct mail retention rate 28 days for UK direct mail<br><small>Source: Blue Print (2026) · <a href="https://lighthousedata.io/data/mail-retained-in-home-56pct-28-days" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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