B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
48%
48% -- share of email marketing lists affected by mail privacy protection for Apple Mail Privacy Protection (2021)
Experts predict that Apple Mail Privacy Protection could apply to as much as 48% of email marketing lists.
- Expert prediction ('might apply to as much as 48%')
- No specific research methodology or underlying data cited
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Act-On Software
Primary
Tier C
https://success.act-on.com/acton/media/9883/webinar-what-email-privacy-protection-will-mean-for-mark… ↗
Source Article
[Webinar] What Email Privacy Protection Will Mean for Marketers
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Apple recently announced changes to their Mail app and various devices that has rightly caught the attention of marketers everywhere. Their Mail Privacy Protection will likely make it challenging for marketers to successfully track open rates for email marketing: And experts predict this might a…
Original Research
Act-On Software
· Original study ↗
Methodology
Expert prediction cited in Act-On Software webinar promotional page; no methodology stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Apple Mail Privacy Protection: 48% share of email marketing lists affected by mail privacy protection. Source: Act-On Software (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mail-privacy-protection-email-lists-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mail-privacy-protection-email-lists-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- share of email marketing lists affected by mail privacy protection for Apple Mail Privacy Protection<br><small>Source: Act-On Software (2021) · <a href="https://lighthousedata.io/data/mail-privacy-protection-email-lists-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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