B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

75%

75% -- profit uplift likelihood for customer campaigns with mail in the marketing mix (2025)

Name: Profit Uplift Likelihood Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2025 · Marketreach and WARC

Customer campaigns are 75% more likely to report profit uplifts when mail is included in the marketing mix.

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Attribution: Marketreach and WARC View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

75%

Unit

Percentage

Data Vintage

2025

Entity

customer campaigns with mail in the marketing mix

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Marketreach and WARC Primary Tier C

https://precisionproco.co.uk/blog/get-more-value-from-your-direct-marketing ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Get More Value From Your Direct Marketing

Get more value from your Direct Marketing With marketing budgets under scrutiny, and concerns about slowing consumer spending, inflation and increasing costs, how can you ensure that your direct marketing campaigns remain highly effective? A study showed that adding direct mail to an omnichannel mar…

Original Research

Marketreach and WARC · Original study ↗

Methodology

Marketreach and WARC research as cited by Precision ProCo

Methodology documented

Segmentation

IndustryRetail RegionEMEA RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

customer campaigns with mail in the marketing mix: 75% profit uplift likelihood. Source: Marketreach and WARC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mail-mix-profit-uplift-75

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<blockquote cite="https://lighthousedata.io/data/mail-mix-profit-uplift-75" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- profit uplift likelihood for customer campaigns with mail in the marketing mix<br><small>Source: Marketreach and WARC (2025) · <a href="https://lighthousedata.io/data/mail-mix-profit-uplift-75" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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