B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
80%
80% -- engagement rate among 18 24s for Direct mail (UK 2024 General Election political campaigns) (2024)
More than 80% of 18-24-year-olds engaged with direct mail in the run-up to the 2024 UK General Election.
- Reported as more than 80%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketreach
Primary
Tier B
https://www.marketreach.co.uk/blog/a-year-in-review-of-direct-mail-2024 ↗
Source Article
Direct Mail
Original Research
Marketreach
· Original study ↗
Methodology
Landslide research; 18-24-year-olds reporting engagement with mail during the election run-up; reported as 'more than 80%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Direct mail (UK 2024 General Election political campaigns): 80% engagement rate among 18 24s. Source: Marketreach (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mail-engagement-18-24-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mail-engagement-18-24-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- engagement rate among 18 24s for Direct mail (UK 2024 General Election political campaigns)<br><small>Source: Marketreach (2024) · <a href="https://lighthousedata.io/data/mail-engagement-18-24-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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