B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
87%
87% -- share rating mail messages believable for consumers (2019)
87% of polled consumers rate messages delivered by mail as believable.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2019
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Royal Mail MarketReach
Primary
Tier B
https://bizibl.com/marketing/article/smart-ways-meet-customer-acquisition-challenge ↗
Source Article
Smart Ways to Meet the Customer Acquisition Challenge
Original Research
Royal Mail MarketReach
· Original study ↗
Methodology
Research cited by Royal Mail MarketReach
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
consumers: 87% share rating mail messages believable. Source: Royal Mail MarketReach (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mail-believable-vs-email
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<blockquote cite="https://lighthousedata.io/data/mail-believable-vs-email" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- share rating mail messages believable for consumers<br><small>Source: Royal Mail MarketReach (2019) · <a href="https://lighthousedata.io/data/mail-believable-vs-email" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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