B
Evidence Grade B
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accuracy verified by the review judge
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Dated
70%
70% -- percentage of marketers reporting lack of training as top barrier to ai adoption for marketers (2021)
According to the Marketing AI Institute's 2021 State of Marketing AI Report, 70% of marketers report that a lack of education and training is the top barrier to AI adoption.
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Lighthouse Research Team
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Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketing AI Institute
Primary
Tier A
https://marketingaiinstitute.com/research/state-of-marketing-ai-report/ ↗
Source Article
How CMOs Can Introduce AI Marketing Tools to Their Team
August 11, 2022
How CMOs Can Introduce AI Marketing Tools to Their Team
By Liza Colburn
AI is the newest MVP of modern marketing teams. IBM’s 2021 CEO Study revealed that 82% of CEOs who outperformed their peers were champions of AI technologies. McKinsey projects that AI has the potential to create…
Original Research
Marketing AI Institute
· Original study ↗
Methodology
Marketing AI Institute’s 2021 State of Marketing AI Report
Methodology documented
Segmentation
Industrymarketing
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Plain Text
marketers: 70% percentage of marketers reporting lack of training as top barrier to ai adoption. Source: Marketing AI Institute (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/maii-2021-state-of-ai-marketing-training-barrier
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<blockquote cite="https://lighthousedata.io/data/maii-2021-state-of-ai-marketing-training-barrier" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- percentage of marketers reporting lack of training as top barrier to ai adoption for marketers<br><small>Source: Marketing AI Institute (2021) · <a href="https://lighthousedata.io/data/maii-2021-state-of-ai-marketing-training-barrier" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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