B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
37%
37% -- checkout success rate for Magento ecommerce websites (2026)
The average checkout success rate (checkout confirmation as a % of basket views) across benchmarked Magento ecommerce websites was 37%.
- Standard goal funnels are not reliable in Magento GA data; defined specifically as checkout confirmation page views as a % of basket views
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
2,500,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Screen Pages
Primary
Tier B
http://www.screenpages.com/blog/ecommerce-statistics/magento-checkout-basket-abandonment-statistics-… ↗
Source Article
Magento checkout: basket abandonment statistics & analysis
Original Research
Screen Pages
· Original study ↗
Methodology
Checkout confirmation page as a % of basket views; range 22-48%, highest 75%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Magento ecommerce websites: 37% checkout success rate. Source: Screen Pages (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/magento-checkout-success-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/magento-checkout-success-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- checkout success rate for Magento ecommerce websites<br><small>Source: Screen Pages (2026) · <a href="https://lighthousedata.io/data/magento-checkout-success-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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