B Evidence Grade B Graded under review Safe to Cite Current

6%

6% -- top performing email share for Marketing emails (Maestra email performance research) (2026)

2026  · Maestra

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Attribution: Maestra View source
Lighthouse Research Team
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Source verified Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2026
Entity
Marketing emails (Maestra email performance research)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Maestra Primary Tier A
https://maestra.io/author/maryna-hradovich ↗
Confidence: 57/100 Vintage: 2026 Channel: Deep Crawl
Source Article
Maryna Hradovich
Background COO and Co-Founder of Maestra, where she brings deep expertise in customer-centric growth, sales, and go-to-market strategy. She helped lead Semrush from its earliest U.S. operations to IPO, scaling the company to over $300M in revenue while driving global expansion and customer success. …
Original Research
Maestra · Original study ↗

From title of Maestra research: the top 6% of marketing emails outperform the other 94% by 8x; the share is defined by outperformance vs the remaining 94%. No publication date given; vintage inferred from page context referencing Q1 2026.

Methodology documented
Industrymarketing
Plain Text
Marketing emails (Maestra email performance research): 6% top performing email share. Source: Maestra (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/maestra-top-performing-email-share-6-percent
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<blockquote cite="https://lighthousedata.io/data/maestra-top-performing-email-share-6-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- top performing email share for Marketing emails (Maestra email performance research)<br><small>Source: Maestra (2026) · <a href="https://lighthousedata.io/data/maestra-top-performing-email-share-6-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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