B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1,500
1,500 -- email newsletter subscribers for Madrid hotel newsletter subscriber list (past guests who opted in to receive offers and news) (2011-01)
The Madrid hotel in the Mirai case study had 1,500 newsletter subscribers who were past guests opted in to receive offers and news.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
1,500
Unit
Count
Data Vintage
2011-01
Entity
Sample Size
1,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mirai
Primary
Tier C
https://www.turismoeconsigli.com/hotel-case-history-vendite-dirette/ ↗
Source Article
Hotel Case History | le offerte confidenziali sono le più efficienti! | Adwords & Dem
Oggi voglio presentarvi un favoloso case history, realizzato da Mirai, un’importante società specializzata in marketing turistico, la quale ha condotto un esperimento in cooperazione con un hotel di Madrid, che ha portato risultati importanti.
Le offerte confidenziali attraggono nuovi clienti e gene…
Original Research
Mirai
· Original study ↗
Methodology
List composed of past guests who consented to receive offers/news; split into two random groups with equal nationality proportions for the A/B test.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Madrid hotel newsletter subscriber list (past guests who opted in to receive offers and news): 1,500 email newsletter subscribers. Source: Mirai (2011-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/madrid-hotel-newsletter-subscribers-1500
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<blockquote cite="https://lighthousedata.io/data/madrid-hotel-newsletter-subscribers-1500" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,500</strong> -- email newsletter subscribers for Madrid hotel newsletter subscriber list (past guests who opted in to receive offers and news)<br><small>Source: Mirai (2011-01) · <a href="https://lighthousedata.io/data/madrid-hotel-newsletter-subscribers-1500" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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