B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- shoppers later learning product not made in usa for US shoppers (2026)
40% of surveyed shoppers say they buy something they believe is Made in the USA, then later learn it is not.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bellavix.com
Primary
Tier C
https://www.bellavix.com/amazon-creative-agent-tariff-margin-pressure-ai-shopping-agents-and-temus-c… ↗
Source Article
Amazon Creative Agent, Tariff Margin Pressure, AI Shopping Agents, and Temu’s Cross Border Surge
Original Research
bellavix.com
· Original study ↗
Methodology
Shopper survey cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US shoppers: 40% shoppers later learning product not made in usa. Source: bellavix.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/made-in-usa-trust-gap
HTML Embed
<blockquote cite="https://lighthousedata.io/data/made-in-usa-trust-gap" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- shoppers later learning product not made in usa for US shoppers<br><small>Source: bellavix.com (2026) · <a href="https://lighthousedata.io/data/made-in-usa-trust-gap" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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