B
Evidence Grade B
Graded
under review
Safe to Cite
Current
40%
40% -- online sales increase for Macy's (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
BarnRaisers, LLC
Primary
Tier A
http://barnraisersllc.com/2011/12/25-digital-social-media-case-studies-prove-customer-service-roi/ ↗
Source Article
12 digital and social media case studies that prove Customer Service ROI - BarnRaisers, LLC
Digital and social media are held to highly accountable standards when it comes to return on investment (ROI). For the last two years, Social Media Examiner reports the #1 question marketers ask about social media is “How do I measure social media return on investment?”
On this blog, we’ve highlight…
Original Research
BarnRaisers, LLC
· Original study ↗
Methodology
for December and 29% for the year
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Macy's: 40% online sales increase. Source: BarnRaisers, LLC (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/macys-online-sales-increase
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<blockquote cite="https://lighthousedata.io/data/macys-online-sales-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- online sales increase for Macy's<br><small>Source: BarnRaisers, LLC (2026) · <a href="https://lighthousedata.io/data/macys-online-sales-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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