B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$55,000,000
$55,000,000 -- campaign funds raised for Macy's Go Red Campaign (American Heart Association) (2016)
Macy's 'Go Red' Campaign in partnership with the American Heart Association has raised more than $55 million.
- The source specifies that the campaign has raised 'more than' $55 million
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$55,000,000
Unit
Currency Usd
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Macy's / American Heart Association
Primary
Tier B
https://www.bankersadvertising.com/blog/2016/07/ ↗
Source Article
July 2016 Archives
Soon October and Breast Cancer Awareness month will be upon us. Many of you will be planning a promotion to support and promote breast cancer awareness month with pink products. We know what pink symbolizes, but do you know what all the other awareness colors are? Did you know there are lot of oppor…
Original Research
Macy's / American Heart Association
· Original study ↗
Methodology
Cumulative campaign fundraising cited as example of corporate sponsorship
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Macy's Go Red Campaign (American Heart Association): $55,000,000 campaign funds raised. Source: Macy's / American Heart Association (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/macys-go-red-campaign-raised
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<blockquote cite="https://lighthousedata.io/data/macys-go-red-campaign-raised" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$55,000,000</strong> -- campaign funds raised for Macy's Go Red Campaign (American Heart Association)<br><small>Source: Macy's / American Heart Association (2016) · <a href="https://lighthousedata.io/data/macys-go-red-campaign-raised" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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