B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65 days
65 days -- average time between first and second orders for Maaji (2025)
Maaji's average time between first and second orders was 65 days prior to optimization.
- Represents the prior baseline before agency optimization reduced it to 12 days
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65 days
Unit
Duration Days
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Darkroom Agency
Primary
Tier B
https://www.darkroomagency.com/case-studies/maaji ↗
Source Article
Deploying an International Paid Media Strategy For Maaji
Discipline
Growth
Digital
Revenue Growth over 3 year period
Consistent Scaling Marketing Efficiency Ratio
Through revitalized creative direction and data-backed media planning, Maaji was able to efficiently allocate spend, refresh its brand identity, and launch platform-native content that resonated…
Original Research
Darkroom Agency
· Original study ↗
Methodology
Agency case study; single-brand result, reduced from a prior baseline of 65 days
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Maaji: 65 days average time between first and second orders. Source: Darkroom Agency (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/maaji-repeat-order-time-65-to-12-days
HTML Embed
<blockquote cite="https://lighthousedata.io/data/maaji-repeat-order-time-65-to-12-days" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65 days</strong> -- average time between first and second orders for Maaji<br><small>Source: Darkroom Agency (2025) · <a href="https://lighthousedata.io/data/maaji-repeat-order-time-65-to-12-days" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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