B Evidence Grade B Graded under review Safe to Cite Dated

59%

59% -- marketers wanting to better optimize ad campaigns with marketing automation for marketers (2023)

Name: Marketers Wanting To Better Optimize Ad Campaigns With Marketing Automation Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-27

2023 · London Research

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Attribution: London Research View source

Lighthouse Research Team

Last verified: 2026-09-27 · How we verify data →

Source verified Evidence graded

Value

59%

Unit

Percentage

Data Vintage

2023

Entity

marketers

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

London Research Primary Tier C

https://www.promoagency.pl/blog/marketing-automation-marketerzy-przyznaja-ze-warto-w-niego-inwestowa… ↗

Confidence: 48/100 Vintage: 2023 Channel: Deep Crawl

Source Article

Co to jest marketing automation? Dlaczego warto korzystać? - Promo Agency

Marketing Automation z jednej strony pozwala na zwiększenie kluczowych wskaźników marketingowych, jak OR, ROI czy konwersje. Z drugiej strony dla wielu marketingowców MA pozostaje wciąż narzędziem, które dopiero planują poznać i wdrożyć w przyszłości. Dowiedz się, dlaczego nie warto z tym czekać i i…

Original Research

London Research · Original study ↗

Methodology

Survey conducted by London Research, cited by Promo Agency

Methodology documented

Segmentation

Industrymarketing RegionEMEA RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

marketers: 59% marketers wanting to better optimize ad campaigns with marketing automation. Source: London Research (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ma-campaign-optimization-skills-59

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<blockquote cite="https://lighthousedata.io/data/ma-campaign-optimization-skills-59" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- marketers wanting to better optimize ad campaigns with marketing automation for marketers<br><small>Source: London Research (2023) · <a href="https://lighthousedata.io/data/ma-campaign-optimization-skills-59" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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