B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- share of companies using marketing automation only for batch blast email for companies using marketing automation tools (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gleansight
Primary
Tier C
https://directmarketingpartners.com/marketing-automation-as-a-service/ ↗
Source Article
Marketing-Automation-as-a-Service - Direct Marketing Partners
No doubt about it, marketing automation (MA) is here to stay.
It can potentially become a game changer in lead to sales acceleration or it can fall short if not done right. According to a recent Revenue Performance Management Gleansight Benchmark Report, superior performing organizations are more li…
Original Research
Gleansight
· Original study ↗
Methodology
Cited from the Revenue Performance Management Gleansight Benchmark Report; no survey sample details provided in the article. Article gives no publication date, so collection year (2026) used as vintage.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies using marketing automation tools: 70% share of companies using marketing automation only for batch blast email. Source: Gleansight (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ma-batch-blast-email-only-70-percent
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<blockquote cite="https://lighthousedata.io/data/ma-batch-blast-email-only-70-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of companies using marketing automation only for batch blast email for companies using marketing automation tools<br><small>Source: Gleansight (2026) · <a href="https://lighthousedata.io/data/ma-batch-blast-email-only-70-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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