B
Evidence Grade B
Safe to Cite
Dated
11%
11% -- desktop click through rate growth for LV= Google AdWords campaigns (desktop click-through rate) (2014)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier B
https://mmaglobal.com/es/casestudies/lv ↗
Source Article
Google: LV= reaches customers on all devices, boosting mobile CTR by 18% and increasing smartphone conversions by 89%
Original Research
Google
· Original study ↗
Methodology
Desktop CTR improvement from AdWords enhanced campaigns, cited as comparison to 18% mobile increase.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
LV= Google AdWords campaigns (desktop click-through rate): 11% desktop click through rate growth. Source: Google (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lv-desktop-ctr-growth-adwords
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<blockquote cite="https://lighthousedata.io/data/lv-desktop-ctr-growth-adwords" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- desktop click through rate growth for LV= Google AdWords campaigns (desktop click-through rate)<br><small>Source: Google (2014) · <a href="https://lighthousedata.io/data/lv-desktop-ctr-growth-adwords" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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