B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

32%

32% -- share of luxury consumers abandoning brand after one negative experience for luxury consumers (2025)

2025  · PwC

32% of luxury consumers will abandon a brand after just one negative experience.

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Attribution: PwC View source
Lighthouse Research Team
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Source verified Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2025
Entity
luxury consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
PwC Primary Tier B
https://www.itshco.com/blog/jewelry-store-holiday-marketing-90-day-countdown ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Holiday Prep: The 90-Day Countdown Checklist for Your Jewelry Store's Biggest Quarter
The Quarter That Defines Your Year For the independent luxury jeweler, the period from October through December isn't just "the holidays," it's a high-stakes, 90-day survival test. In this quarter a jewelry retailer generates 40% to 70% of annual revenue. The scale of the opportunity is staggering. …
Original Research
PwC · Original study ↗

PwC Consumer Intelligence Series cited

Methodology documented
Industrymarketing
Plain Text
luxury consumers: 32% share of luxury consumers abandoning brand after one negative experience. Source: PwC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/luxury-abandon-after-negative-experience
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<blockquote cite="https://lighthousedata.io/data/luxury-abandon-after-negative-experience" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- share of luxury consumers abandoning brand after one negative experience for luxury consumers<br><small>Source: PwC (2025) · <a href="https://lighthousedata.io/data/luxury-abandon-after-negative-experience" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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