B
Evidence Grade B
Graded
under review
Safe to Cite
Current
50%
50% -- share of brand social media audience for social media lurkers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
aremorch.com
Primary
Tier C
https://aremorch.com/10-things-hotels-need-to-embrace-in-the-face-of-social-media-marketing-and-cust… ↗
Source Article
10 Things Hotels Need to Embrace in The Face of Social Media Marketing and Customer Engagement
Original Research
aremorch.com
· Original study ↗
Methodology
Previously published data cited by author; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media lurkers: 50% share of brand social media audience. Source: aremorch.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lurker-brand-audience-share
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<blockquote cite="https://lighthousedata.io/data/lurker-brand-audience-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of brand social media audience for social media lurkers<br><small>Source: aremorch.com (2026) · <a href="https://lighthousedata.io/data/lurker-brand-audience-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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