B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
68.8%
68.8% -- buyers saying personalised communication builds trust for lubricant buyers (2025)
68.8% of lubricant buyers say personalised communication builds more trust than corporate messages.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68.8%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Plan Grow Do
Primary
Tier B
https://plangrowdo.com/buyer-revolution/customer-centricity-in-lubricants-the-uncomfortable-truth/ ↗
Source Article
Customer Centricity in Lubricants: The uncomfortable truth. - Plan Grow Do
Published 18 November 2025 · Last updated 15 July 2026
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Customer Centricity in Lubricants: The uncomfortable truth.
If you’re leading a lubricants business, from the C-suite, heading commercial, or driving sales strategy, this one’s for you.
You probably believe your company is cus…
Original Research
Plan Grow Do
· Original study ↗
Methodology
Plan Grow Do Buyer Revolution research
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
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Plain Text
lubricant buyers: 68.8% buyers saying personalised communication builds trust. Source: Plan Grow Do (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lubricant-buyers-personalised-communication-trust
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<blockquote cite="https://lighthousedata.io/data/lubricant-buyers-personalised-communication-trust" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68.8%</strong> -- buyers saying personalised communication builds trust for lubricant buyers<br><small>Source: Plan Grow Do (2025) · <a href="https://lighthousedata.io/data/lubricant-buyers-personalised-communication-trust" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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