B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- consumers saying loyalty programs influence retention for consumers (2023)
Over 80% of surveyed consumers stated that loyalty programs influenced their decision to continue doing business with a brand.
- The source specifies 'over 80%'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://virid.com/growing-your-customer-base/ ↗
Source Article
How to Create a Loyal Online Customer Base - Virid
A solid marketing strategy can do a lot to attract new customers, but what about maintaining a consistent rotation of returning customers that will sing your praises and always choose you over your competitors? That can be a challenge and involves not only having an exceptional product, but also an …
Original Research
Statista
· Original study ↗
Methodology
Cited from a Statista survey, 2023
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
consumers: 80% consumers saying loyalty programs influence retention. Source: Statista (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/loyalty-programs-influence-80-percent-consumers-2023
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<blockquote cite="https://lighthousedata.io/data/loyalty-programs-influence-80-percent-consumers-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- consumers saying loyalty programs influence retention for consumers<br><small>Source: Statista (2023) · <a href="https://lighthousedata.io/data/loyalty-programs-influence-80-percent-consumers-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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