B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
74%
74% -- share of marketers saying loyalty programs build brand image for Global marketers and sellers (2025)
74% of surveyed marketers and sellers state that loyalty programs play a key role in building brand image.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sparta Loyalty
Primary
Tier A
https://spartaloyalty.com/pl/artykuly/trendy-w-lojalnosci-na-2025-rok-spersonalizowane-doswiadczenia… ↗
Source Article
Trendy w lojalności na 2025 rok: Spersonalizowane doświadczenia i analiza danych oparta na sztucznej inteligencji. Wnioski ze Sparta Loyalty Report
74% ankietowanych marketerów i sprzedawców nie ma wątpliwości – programy lojalnościowe budują pozytywny wizerunek marki. Jak przyciągnąć do nich klientów? Skuteczne są przede wszystkim dobre oferty i promocje, jednak kluczem jest zapewnienie konsumentowi wyjątkowego doświadczenia zakupowego, które b…
Original Research
Sparta Loyalty
· Original study ↗
Methodology
Global survey of marketers and sellers (incl. Poland, US, UK, Canada, UAE, South Africa, Nigeria, Spain, Croatia, Qatar) plus expert interviews
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global marketers and sellers: 74% share of marketers saying loyalty programs build brand image. Source: Sparta Loyalty (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/loyalty-programs-brand-image-2025
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<blockquote cite="https://lighthousedata.io/data/loyalty-programs-brand-image-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- share of marketers saying loyalty programs build brand image for Global marketers and sellers<br><small>Source: Sparta Loyalty (2025) · <a href="https://lighthousedata.io/data/loyalty-programs-brand-image-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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