B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- marketing budget share for loyalty management for companies with loyalty programs (2025)
Corporate respondents with a loyalty program allocate roughly 28% of their marketing budget to customer loyalty program management and CRM.
- The source states 'roughly 28%' and includes CRM along with customer loyalty program management
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
260
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
tremendous.com
Primary
Tier B
https://www.tremendous.com/blog/how-to-build-a-loyalty-program/ ↗
Source Article
How to Build a Customer Loyalty Program | Tremendous
How to build a loyalty program that stands the test of time
By Amy Rigby●7 min. read●Nov 21, 2025
Building a loyalty program that stands the test of time requires aligning your program mechanics with real-life customer behavior and business economics. You’ll need to account for how often people buy,…
Original Research
tremendous.com
· Original study ↗
Methodology
Survey of 260 corporate respondents
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies with loyalty programs: 28% marketing budget share for loyalty management. Source: tremendous.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/loyalty-program-marketing-budget-share-2025
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<blockquote cite="https://lighthousedata.io/data/loyalty-program-marketing-budget-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- marketing budget share for loyalty management for companies with loyalty programs<br><small>Source: tremendous.com (2025) · <a href="https://lighthousedata.io/data/loyalty-program-marketing-budget-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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