B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12%
12% -- customer loyalty decrease for companies failing digital inclusivity (2023)
Companies that failed to prioritize digital inclusivity saw a 12% decrease in customer loyalty and engagement.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review
Primary
Tier C
https://linchpinseo.com/blog/ethics-in-marketing/ ↗
Source Article
Linchpin SEO : Ethics in Marketing: Navigating the Fine Line in a Digital Age
Marketing practices have fundamentally transformed in an era dominated by digital connectivity and rapid technological advances. We are now more interconnected than ever, enabling businesses to reach a global audience with the click of a button. However, this digital boon also brings forth complex e…
Original Research
Harvard Business Review
· Original study ↗
Methodology
Blog citing Harvard Business Review
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies failing digital inclusivity: 12% customer loyalty decrease. Source: Harvard Business Review (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/loyalty-decrease-non-inclusive-12pct-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/loyalty-decrease-non-inclusive-12pct-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- customer loyalty decrease for companies failing digital inclusivity<br><small>Source: Harvard Business Review (2023) · <a href="https://lighthousedata.io/data/loyalty-decrease-non-inclusive-12pct-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.