B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
79%
79% -- increased spending rate for Travel loyalty programme members (2025)
Travel loyalty programme members spend 79% more compared to non-members.
- Spending is increased specifically to maximise loyalty programme benefits
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Arrivia
Primary
Tier B
https://atlasperk.com/guides/crm-automation-for-travel/retention-loyalty/ ↗
Source Article
Customer Retention & Loyalty for Travel Operators
Customer Retention & Loyalty for Travel
Market Verdict: Travel Customer Retention & Loyalty
Travel and hospitality has the lowest customer retention rate of any industry at 55% across 21 sectors studied. Operators using CRM across both sales and service functions report retention rates 16 percentage…
Original Research
Arrivia
· Original study ↗
Methodology
Arrivia loyalty programme ROI research
Methodology documented
Segmentation
IndustryTravel
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Travel loyalty programme members: 79% increased spending rate. Source: Arrivia (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/loyalty-79-increased-spending
HTML Embed
<blockquote cite="https://lighthousedata.io/data/loyalty-79-increased-spending" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- increased spending rate for Travel loyalty programme members<br><small>Source: Arrivia (2025) · <a href="https://lighthousedata.io/data/loyalty-79-increased-spending" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.