B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- loyal customers trying new premium products for loyal e-commerce customers (2025)
Loyal users/customers are 50% more likely to try new, more expensive products in a store's assortment compared to external/non-loyal customers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
adtrip.pl
Primary
Tier C
https://www.adtrip.pl/post/marketing-automation-dla-branzy-pet-wplyw-programow-lojalnosciowych-na-re… ↗
Source Article
Marketing automation dla branży Pet: wpływ programów lojalnościowych na retencję. | Adtrip Blog - Adtrip
Spis treści
Koszty pozyskania nowego konsumenta w sklepach internetowych rosną w bardzo szybkim tempie. Dla właścicieli biznesów zoologicznych oznacza to jedno - walka o pojedynczą, jednorazową transakcję przestaje się opłacać. Rozwiązaniem tego problemu jest dobrze zaprojektowany program lojalności…
Original Research
adtrip.pl
· Original study ↗
Methodology
Industry claim cited without named source
Methodology documented
Segmentation
IndustryeCommerce
RegionEMEA
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
loyal e-commerce customers: 50% loyal customers trying new premium products. Source: adtrip.pl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/loyal-customers-try-premium-products
HTML Embed
<blockquote cite="https://lighthousedata.io/data/loyal-customers-try-premium-products" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- loyal customers trying new premium products for loyal e-commerce customers<br><small>Source: adtrip.pl (2025) · <a href="https://lighthousedata.io/data/loyal-customers-try-premium-products" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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