B
Evidence Grade B
Graded
under review
Safe to Cite
Current
39.4%
39.4% -- share of loyal customers spending more despite cheaper options for loyal customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
39.4%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Yotpo
Primary
Tier C
https://arkansasgraphics.com/why-invest-in-customer-loyalty-3-reasons/ ↗
Source Article
3 Reasons to Invest in Customer Loyalty
Original Research
Yotpo
· Original study ↗
Methodology
Yotpo study on customer loyalty, cited via Optimove
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
loyal customers: 39.4% share of loyal customers spending more despite cheaper options. Source: Yotpo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/loyal-customers-spend-more-39-4
HTML Embed
<blockquote cite="https://lighthousedata.io/data/loyal-customers-spend-more-39-4" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39.4%</strong> -- share of loyal customers spending more despite cheaper options for loyal customers<br><small>Source: Yotpo (2026) · <a href="https://lighthousedata.io/data/loyal-customers-spend-more-39-4" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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