B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12%
12% -- loyal customers willing to share positive brand experiences on social media for loyal customers (2023)
12% of loyal customers stated they would share their positive experiences with a brand on social media.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Annex Cloud
Primary
Tier C
https://marshall-johnstonmm.com/2023/02/13/building-brand-loyalty-not-to-be-overlooked/ ↗
Source Article
Building Brand Loyalty: Not to Be Overlooked
In modern marketing strategy, a large focus is placed on acquiring new customers. In fact, a recent research survey showed that 72% of small businesses planned to use the majority of their marketing budget to try to attract new customers as opposed to marketing new benefits and products to their exi…
Original Research
Annex Cloud
· Original study ↗
Methodology
Survey finding cited via Annex Cloud blog; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
loyal customers: 12% loyal customers willing to share positive brand experiences on social media. Source: Annex Cloud (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/loyal-customers-share-social-media
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<blockquote cite="https://lighthousedata.io/data/loyal-customers-share-social-media" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- loyal customers willing to share positive brand experiences on social media for loyal customers<br><small>Source: Annex Cloud (2023) · <a href="https://lighthousedata.io/data/loyal-customers-share-social-media" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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