B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
25%
25% -- average transaction value uplift for loyal customers (2025)
Loyal customers spend 25% more per transaction than other buyers.
- Secondary citation ('Studies suggest') without specific source, methodology, or timeframe named.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
rewardport.in
Primary
Tier C
https://rewardport.in/5-simple-inexpensive-loyalty-programs-for-d2c-companies/ ↗
Source Article
5 Simple & Inexpensive Loyalty Programs for D2C Companies
A Loyalty Program, if created and implemented in the right manner, can bring incredible growth to a business. Many D2C brands in India are missing out on the fundamentals of building brand loyalty. The Indian D2C market is estimated to grow to $100 billion by 2025, which shows the level of competiti…
Original Research
rewardport.in
· Original study ↗
Methodology
Cited as 'studies suggest' with no named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
loyal customers: 25% average transaction value uplift. Source: rewardport.in (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/loyal-customer-spend-25-more
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<blockquote cite="https://lighthousedata.io/data/loyal-customer-spend-25-more" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- average transaction value uplift for loyal customers<br><small>Source: rewardport.in (2025) · <a href="https://lighthousedata.io/data/loyal-customer-spend-25-more" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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