B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

6% -- sales decline rate for companies with lowest social media activity (2009)

Name: Sales Decline Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2009 · Wetpaint and Altimeter Group

Companies with the lowest levels of social media activity experienced a 6% drop in sales over a 12-month period.

Cite this stat Share How we verify

Attribution: Wetpaint and Altimeter Group View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2009

Entity

companies with lowest social media activity

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Wetpaint and Altimeter Group Primary Tier C

http://www.syncresis.com/wordpress/ ↗

Confidence: 48/100 Vintage: 2009 Channel: Common Crawl

Source Article

Syncresis Blog Painless solutions to your most difficult brand and corporate culture challenges

Original Research

Wetpaint and Altimeter Group · Original study ↗

Methodology

Research from Wetpaint and Altimeter Group, cited via secondary article

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

companies with lowest social media activity: 6% sales decline rate. Source: Wetpaint and Altimeter Group (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/low-social-media-activity-sales-decline-2009

HTML Embed

<blockquote cite="https://lighthousedata.io/data/low-social-media-activity-sales-decline-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- sales decline rate for companies with lowest social media activity<br><small>Source: Wetpaint and Altimeter Group (2009) · <a href="https://lighthousedata.io/data/low-social-media-activity-sales-decline-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →